Top Search Engine Ranking Factors

Posted on February 4, 2010. Filed under: SEO | Tags: , , , |

PageRank is not the only factor that Google uses to rank search results. Google uses

more than 200 “signals”to calculate the rank of a page.

experts, the top 10 most important factors include the following:

a According to a survey of SEOb

• Keyword use in title tag 

 

• Anchor text of inbound link

• Global link popularity of site

• Age of site

• Link popularity within the site’s internal link structure

• Topical relevance of inbound links to site

• Link popularity of site in topical community

• Keyword use in body text

• Global link popularity of linking site

• Topical relationship of linking page

The top factors that negatively affect a search engine spider’s ability to crawl a page or

harm its rankings are as follows:

• Server often inaccessible to bots

• Content very similar to or duplicate of existing content in the index

• External links to low-quality/spam sites

• Duplicate title/meta tags on many pages

• Overuse of targeted keywords (indicative of stuffing/spamming)

• Participation in link schemes or actively selling links

• Very slow server response times

• Inbound links from spam sites

• Low levels of visitors to the site

Hope….. usefull for somebody…..

 

 


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