Meta Description and Meta Keyword Tags

These tags are also in the head section of the code of a web page and are not seen by the visitors of your site unless they happen to look at your source code.

If you look at the code of a web page, the Meta Tags will look something like the following:

header tag followed by title tag (Your Page Title Here) end title tag.
meta name =”Description” content=”Your Description”
meta name=”Keywords” content=”Your Keywords” now end header tag.

Of the two, the Meta Description is the most important. In fact, many experts will advise that it isn’t even necessary to bother with the Meta Keywords tag because most search engines ignore it.

For your home page, your Meta Description Tag should briefly explain what your site is about. Each page of your site should also have a Meta Description Tag that explains what that specific page is about. Keep it short and to the point.