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What Is SEO?

Search Engine Optimisation (SEO) is an online marketing strategy to increase sales leads and quality traffic to a designated website and associated pages. Below are some of the key improvements that are achieved with a M-organic SEO strategy.

• Increase quality and quantity of traffic
• Improve SERPs (Search Engine Results Positioning) for chosen keywords
• Increase alternative routes for potential traffic other than Search Engines
• Increase brand awareness
• Increase credibility of services

SEO is the most effective form of online marketing, while also being the cheapest.

SEO is a longer term marketing strategy as it takes at least 3 months before any significant results can be seen. After this short period it will soon out perform any PPC campaign.

SEO comprises of a range of techniques performed to improve the quality and quantity of traffic to a designated website. This traffic will predominantly come from organic search engine results pages for targeted keywords, but will also come from a wide range of links created as a part of the SEO process. The few of the more commonly used SEO techniques performed “On Site” and “Off Site” as listed below.

 

 On-site SEO

 Keyword Analysis

 

 Keyword Analysis is the first and foremost important part of any SEO campaign strategy. The keywords must be highly relevant to your potential customers needs. The most important and relevant keywords are selected with which the whole site is to be optimised for. Inner pages are then specifically optimised for the keywords most relevant to that page.

 

Site Optimisation

The pages are optimised for the strategised keywords. Using a variety of techniques we increase the keyword density within the page. Listed below are a few of the more common techniques.

• Title & meta tags optimisation
• Text content optimisation
• Alt image text optimisation

Off-Site SEO

Directory Submissions Directory submissions are an essential foundation for all Off Site SEO campaigns. The home page is submitted to all available online free directories, creating a high number of inward bound links for increased relevancy, page ranking and additional routes for potential customers to find your site.

Social Bookmarking Social bookmarking site are designed so users can list and share their favourite websites. Using these sites with the addition of special techniques, we are able to create highly relevant inbound links to your site, increasing your sites relevancy for the desired keywords.

Blog Commenting Comments are posted on highly relevant blogs to the targeted keywords, leaving a links to our targeted pages. This creates relevant inward bound links for increased page ranking and additional routes for potential customers to find your site. A well posted comment will provide added credibility to your services.

 

Forum Posting Creating and commenting on posts in relevant forumsand leaving a links to our targeted pages creates relevant inward bound links for increased page ranking and additional routes for potential customers to find your site. A well posted forum or comment will provide added credibility to your services.

Article Submissions Articles are submitted to article directories creating inbound links with high relevancy. For brand new sites, Article Submissions are used early on as the Search Engines Crawl through article directories frequently, indexing in Google as soon as possible. It is useful for long tail keywords. A well written article will create credibility for the site and brand.

These are only some of the more basic SEO techniques we use. If we feel another or more advanced techniques is needed, we will inform you when appropriate.